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Deal includes Adidas, Rimmel and Playboy.
June 3, 2014
By: TOM BRANNA
Editor
Coty Inc. and Li & Fung have entered into an agreement in which Li & Fung will distribute some of Coty's power brands in China, including Adidas, Rimmel and Playboy. The agreement goes into effect July 1. This agreement with Li & Fung represents a shift in Coty's go-to-market strategy for brands sold through the mass distribution channel in China, by allowing Coty to leverage Li & Fung's broad distribution network in that channel. Coty will oversee development...
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